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crakrevenueMay 19, 2022 • 9 min read
What is a DSP and How Does it Work? Demand-Side Platform Explained by Media Buyers
Summary
In the past, negotiating media and publishing an ad could take days, even weeks. Today, thanks to their automation and ability to connect multiple ad sources, demand-side platforms (DSP) have become one of the media buyer’s primary tools. Learn what is a DSP and how it works!