#programmatic

If you want to sell massive volumes of traffic as an SSP, you need a reliable DSP partner. Choose among the best DSP platforms and increase your revenues.

Programmatic ads are popular these days. What is programmatic advertising? How does it work? Find out in this post.

Real-time bidding is the future of online advertising — here’s its definition, process, and benefits. Learn more about rtb advertising!

In the past, negotiating media and publishing an ad could take days, even weeks. Today, thanks to their automation and ability to connect multiple ad sources, demand-side platforms (DSP) have become one of the media buyer’s primary tools. Learn what is a DSP and how it works!

If you’re a publisher and you haven’t yet decided to incorporate native ads into your monetization strategy, you’re missing out! In a time when more and more people are finding their way to ad blockers, it is crucial that you are intentional about tailoring native ads on your website.

Problem: An advertiser wants to reach a specific type of consumer via an ad on a publisher site, a publisher wants to sell that ad space to the highest bidder, and, a consumer wants to browse the publisher’s site and be targeted with ads that are relevant to him. What is the most efficient way for this to happen?

2017 was another growth year for ExoClick and our Business Intelligence team have been hard at work crunching numbers to bring you some of our network statistics from 2017.

According to eMarketer programmatic ad spend in Germany is set to reach $1.59 billion in 2018, that’s up 29.7% compared to 2017.

92.3% of the publishers in the survey have seen their native ad revenues increase in the last year.