#publisher

Creating good content for SEO is very important for anyone who wants to ensure that their product or company is seen online. Online search engines, such as Google, follow certain criteria that make some articles rank first in the search. While others do not even get the prominence of the first page.

Admittedly, online ads can be annoying and nobody likes to be bombarded with aggressive selling ads. Since online ads exist to convert, the race for attention intensifies between companies.

Do you know why fast food chains usually use red and yellow in their restaurants? Or why luxury product manufacturers often use deep purple and gold in their branding? The answer is simple: it’s because of color psychology. Although there is still a lot of research that needs to discover.

There is a big misunderstood around keywords research. People still think that the keyword process can be summed up by search volume and keyword difficulty. Now, we should also take into consideration a thing called SERP analysis, which is a fundamental part of keyword research. And when properly done can make a significant impact.

As we already taught you on how to make money with CPA and CPC advertising is only right that we give the best information to the ones that want to make money with CPM.

You should already know: Video is king! It is statistically proven that video ads are more effective than normal banner ads.

For generations sales where completely direct, there wasn’t any need to build hype or a process before selling. People say a product, and with a tiny bit of marketing, the conversion was done. Fast forward to this decade and things are completely changed.

A low conversion rate is a publisher’s worst enemy that unfortunately occurs once in a while.

No one likes losing money right? The answer here is obvious. But unless you don’t what to expand your business, there will always be a risk of you losing money.

In the era where mobile was completely surpassed laptop not having a website optimized for mobile is a step towards failing. When it comes to mobile vs desktop the data is pretty clear, in 2018 – 58% of website visitors came from mobile, which shows a clear market dominance form this device. . Even though mobile might be the number one priority you shouldn’t forget desktop. To get the best of both worlds you must have a responsive website.. A responsive website is a site were navigation design is adapted for all devices. These days the websites that rank higher on google are the mobile-optimized ones, but if you have a responsive website and optimized for all devices, expect google to take serious note of you when it comes to ranking. .

By many we are told that paid traffic is the way to go, organic traffic simply takes to long and is not worth it.

When it comes to conversions, publishers are always searching for the best options. It might be a different button, a different design, a different message, they’re always testing.