#frequency capping

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eroadvertising
eroadvertisingDec 13, 20194 min read

Direct Deal! Get full control of your direct ad buys!

Summary
Advertising with Direct Deal As a buyer, there is no better way to buy large amounts of online display ad inventory than directly from the publishers. On the other hand, sellers like to have a predictable revenue stream, which can be solved by selling a guarantee on volumes for a fixed budget.

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